parent tips

child development

One of my greatest hopes is for my children to grow up to be confident — in themselves, in their capabilities, and in their beliefs.
As the founder of KiwiCo, I’m often asked about the inspiration behind the company. Much of the inspiration comes down to confidence. At KiwiCo, we intentionally design fun, enriching, hands-on activities that engage kids and help them build their creative confidence. We believe that this confidence helps kids think big and act like creators and producers instead of just consumers. Kids with creative confidence don’t assume one “right way” to build with LEGOs, paint a picture, or solve a problem. Their unique way is the right way! We celebrate tinkering, experimentation, and a diversity of outcomes. At the end of the day, our vision is to equip kids with the confidence and curiosity to tackle problems where there is no one right answer. The world is complex, and the jobs of the future aren’t necessarily the ones that we see right now. Cathy N. Davidson, co-director of the annual MacArthur Foundation Digital Media and Learning Competitions, notes that 65 percent of today’s grade-school kids may end up doing work that hasn’t been invented yet. We are going to need a lot of creative, confident problem-solvers to develop solutions that address the issues and opportunities of tomorrow. At home, my husband and I often think about how to foster an inner confidence and sense of self in our three children. We have a strong belief that this is critical to help them tackle challenges (at school, on the soccer field, at home, or in life!) with tenacity and persistence. We expect them to give their best selves, to engage deeply, and to make things happen. While this is definitely a work in progress, here are eight ideas that we’ve come to appreciate on our parenting journey.

Parent tips

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One of my greatest hopes is for my children to grow up to be confident — in themselves, in their capabilities, and in their beliefs.

8 Ways to Raise Confident Kids

kiwico news

One of my kids’ favorite plush toys is a stuffed kiwi that my husband and I had picked up from New Zealand years ago. As we were running through potential names, it struck me that Kiwi (as he’s called) would make the perfect mascot for our company.

KiwiCo news

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One of my kids’ favorite plush toys is a stuffed kiwi that my husband and I had picked up from New Zealand years ago. As we were running through potential names, it struck me that Kiwi (as he’s called) would make the perfect mascot for our company.

Why the name “Kiwi Crate?”

Since our launch in 2011, we’ve had a blast delivering fun, enriching experiences to kids and their families as Kiwi Crate. For our longtime subscribers, you’ll remember that when we launched we had only one product line: Kiwi Crate. So at that time, our product line and our company name were one and the same.

Introducing Our New Company Name – KiwiCo!

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Since our launch in 2011, we’ve had a blast delivering fun, enriching experiences to kids and their families as Kiwi Crate. For our longtime subscribers, you’ll remember that when we launched we had only one product line: Kiwi Crate. So at that time, our product line and our company name were one and the same.

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Welcome to the Kiwi Crate blog!

At-home resources for kids and parents during Covid-19

Activities at home

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Kiwi Crate Launches!

In case you haven’t seen it, Kiwi Crate’s kid-centered product testing program was featured in today’s&nbsp;<a title="Silicon Valley Product Testers Get Younger and Younger" href="https://www.wsj.com/articles/as-tech-firms-crank-out-apps-for-children-demand-for-junior-consultants-rises-1399604072" target="_blank" rel="noopener">Wall Street Journal</a>.

We All Learn from Kid-centered Product Testing

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In case you haven’t seen it, Kiwi Crate’s kid-centered product testing program was featured in today’s&nbsp;Wall Street Journal.

I’ll start with a personal confession: one of my (many) struggles as a parent is how to involve my kids more in community service and raise their awareness of causes and issues in the world around them. From talking to friends in our community and all the other parents on our team, I know I’m not alone. We all want to raise our kids to be kind, concerned and empathetic citizens – but the actual execution of getting involved is so daunting! How do I find a cause that they would understand and find relevant, a volunteer activity that’s appropriate (and welcoming) for kids, and fit it into our busy schedules??

Introducing our first Kindness Crate in partnership with Alex’s Lemonade Stand Foundation

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I’ll start with a personal confession: one of my (many) struggles as a parent is how to involve my kids more in community service and raise their awareness of causes and issues in the world around them. From talking to friends in our community and all the other parents on our team, I know I’m not alone. We all want to raise our kids to be kind, concerned and empathetic citizens – but the actual execution of getting involved is so daunting! How do I find a cause that they would understand and find relevant, a volunteer activity that’s appropriate (and welcoming) for kids, and fit it into our busy schedules??

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